Every platform has different rules. Optimize for each or waste effort.
YouTube: Long-Form King
Algorithm priorities: Retention, CTR, session time, watch time
Strategy:
- Hook in first 30 seconds
- Mid-roll payoffs
- Clear thumbnails (high contrast)
- SEO titles
- End screens
Ideal: 8-15 minutes
TikTok: Attention Battlefield
Algorithm priorities: Completion rate, rewatches, engagement
Strategy:
- Hook in 3 seconds (no intro)
- Vertical video
- Trending audio
- Text overlays (watch without sound)
- Loop-friendly endings
Ideal: 15-60 seconds (under 30 preferred)
Instagram Reels: Visual-First
Algorithm priorities: Watch time, saves, shares, completion
Strategy:
- Visual hooks
- No watermarks
- Original audio
- Story-style pacing
- Save-worthy content
Ideal: 15-30 seconds
LinkedIn: Professional
Algorithm priorities: Dwell time, network engagement, relevance
Strategy:
- Professional context
- Clear value
- Subtitles (watch muted)
- Thought leadership
- Native uploads
Ideal: 1-3 minutes
Cross-Platform Strategy
Don't: Post same content everywhere Do: Adapt core content for each platform
YouTube video — repurpose as:
- TikTok: 3 short clips
- Instagram: Best 30-second segment
- LinkedIn: Professional takeaway
- Twitter: Thread + video
The Bottom Line
One-size-fits-all doesn't work. Optimize for each platform's algorithm and audience.
It's not about being everywhere-it's about being optimized everywhere.